An author website is your most critical tool for book promotion and long-term platform development. A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career.
One important reason is it helps you get published fast. The more followers or connections you have to your readers, the more your publisher is going to invest his/her time in you.
People can buy your book directly from your website.
It improves your personal brand image.
Your readers can learn more about you.
Helps in building a community with your readers.
TIPS FOR AUTHOR WEBSITE
Don’t wait till you get your book published. Having a website already helps in getting your book published more faster. Publishers don’t need a story all they need is a manuscript to publish. If a person is already having good contacts and connection with his/her readers the probability of getting sales is more. That is what publishers are looking for, your expertness in marketing and promotion.
Responsive website: Make sure your author website is mobile-friendly. 10 years before nobody would have thought about smartphone. Now of the total internet users 80% have a smartphone and they do all their browsing through mobile. So it is very important to make sure that your website is mobile friendly or you’ll lose much traffic to your website. While designing the home page of PenPencilReview we didn’t give much importance to responsive page and hence we do have some traffic loss from mobile users. And now we have to redo our homepage. So make sure your website is mobile optimized while designing itself.
Your website should convey the genre of your books. For example, a romance author should have a website that’s romantic in nature; not a paranormal nature.
A short description and links to your books are necessary. A description helps to convey the theme or the main plot of the book without much going deeper into the story.
Linking with social media sites. Some say not to link your website with facebook and twitter. They argue that your website visitors will never return back to your website. I agree with them totally. But in case you are a pre-published author make sure you link it with social media sites. Posting articles frequently on your website and sharing in in social media will increase your personal brand image and more people come will come to your site. So you get traffic as well you improve your brand image.
Every page needs a “buy the book” link. Just because I recommended to have a buy the book button doesn’t meant to add those links in every paragraph.It actually irritates the readers. Just add a link to those pages where you have your book cover posted.
Make sure your website is Search Engine Optimised. Even though it is a vast field you can do the necessary optimisation by yourselves. If you find it difficult you can ask experts to help.
Author websites need to address all audiences. It’s not just readers that visit these sites. There are agents, publishers, media, book club organizers, etc… who come across your site. Make sure they each can find exactly what they’re looking for quickly and easily.
Create a lead magnet: In publishing, the most common lead magnet is some sort of free content: usually chapters from your book, or perhaps even an entire e-book. This is particularly common for authors who have written a series. Hook them in by giving them book one, and then contact them by email and get them to buy book two
We will be publishing a set of articles on how to make an author website on your own in the following days. Follow us on social media sites or enter our email list to stay updated.